Cuts Women
SUMMER '24
CREATIVE/ ART DIRECTION: LI LI
PHOTOGRAPGHY: JOSE AGUILA
VIDEOGRAPHY: BEN SKRILOFF
This shoot presented a challenge: achieving maximum content creation within a limited budget. We strategically integrated campaign, lifestyle, and e-commerce photography into a single, efficient day of planning and execution.
We began at the renowned 'Hastings Residence,' celebrated for its timeless charm, where we captured detailed lifestyle photos. This location provided an ideal environment to showcase product intricacies and offered a variety of scenes, ensuring fresh marketing content for the entire season.
Later, we relocated to Marina del Rey's scenic beachfront for our campaign shoot. Inspired by the classic sophistication of Ralph Lauren, we aimed to convey a sense of effortless elegance with Cuts Women's summer collection. Our goal was to illustrate how these versatile basics seamlessly transition from office attire to vacation wear with the addition of different accessories.
