Cuts
ANNIVERSARY '24
2024
CREATIVE/ ART DIRECTION: LI LI
PHOTOGRAPGHY: JOSE AGUILA
The anniversary celebration revolved around the theme “Leave Your Mark,” a compelling slogan that captured the essence of our community and extended the significance of our products beyond their physical attributes. This theme acted as both an anthem and a call to action, motivating individuals to leave a lasting impact.
The editorial design featured deep blue and steel blue tones, set against a textured blue gradient backdrop. A metallic or wet-look floor was used to introduce a reflective element, creating the illusion that the models were “walking on water.” This visual approach enhanced the ethereal quality of the imagery and reinforced the theme of making an indelible impression.
