Cuts 

ANNIVERSARY '23

CREATIVE/ ART DIRECTION: LI LI
PHOTOGRAPGHY: JOSE AGUILA
VIDEOGRAPHY: EDWARD SANTIAGO

The Anniversary Sale represented one of Cuts' largest sales events of the year. Our aim was to communicate a site-wide discount of 30% while highlighting our latest Seven Year Anniversary Collection in a way that was both exciting and refined.

The studio lifestyle content became the cornerstone of our Anniversary Sale theme. We employed a dark green background paired with wood furniture to effectively showcase all product categories and new colors. This setup aligned with the color narrative of the Anniversary Campaign and offered generous negative space for prominent sale headlines.