Cuts Women
EVERGREEN
2023
CREATIVE/ ART DIRECTION: LI LI
PHOTOGRAPGHY: JOSE AGUILA
VIDEOGRAPHY: EDWARD SANTIAGO
Alongside introducing the new skirt set, our campaign puts a spotlight on the launch of trousers. We took a strategic approach, mixing editorial and lifestyle shoots to keep the content fresh leading up to the big reveal. Our goal was to elevate the overall look and empower dynamic businesswomen.
For our initial shoot, we chose the iconic treetop house in Beverly Hills and added a vintage Rolls Royce Corniche for that extra flair. Later, we hit the studio, playing with Mylar film to create a cool water-like effect, showcasing a side of women that's both sexy and confident. The response has been incredible, with the Essential Pant flying off the shelves and backorders stretching out for months.
