Spring Collection

CREATIVE DIRECTION 

In addition to unveiling the new skirt set, the campaign places particular emphasis on the launch of trousers. Employing a strategic approach, we conducted photo shoots for the campaign in both editorial and studio lifestyle formats, ensuring a consistent release of fresh content daily leading up to the launch. With the aim of enhancing the overall aesthetic and empowering dynamic businesswomen, our initial shoot unfolded at the renowned treetop house in Beverly Hills, seamlessly integrating a vintage Rolls Royce Corniche into the visuals. The latter part of the day was dedicated to studio shooting, where we utilized Mylar film to create an illusion of a water-like effect, revealing a side of women that is both sexy and confident. The results have been truly remarkable, an overwhelming demand for our Essential Pant and leading to backorders extending over months.


Using Format